RDW Creative

More sustainable marketing

Economy, environment and sustainability icons on wooden discs.

As a sustainable marketing agency, RDW Creative helps organisations reduce the environmental impact of their marketing through sustainable print, low-impact digital design and environmentally responsible communications. We create effective, engaging campaigns that consider the planet at every stage.

 

If your organisation has its own sustainable development programme then, as part of your supply chain, your marketing agency needs to contribute to that reduction in whatever way it can.

Work with an agency that is minimising the impact of its operations:

  • Recycling waste
  • Using the latest electric or hybrid vehicles
  • Using the most energy efficient technology
  • Using more sustainable materials
  • Minimising material use
  • With work patterns that reduce office energy, including working from home practices
  • The expertise to design and procure less impactful marketing communications

Request design options that minimise environmental impact:

  • Minimising the amount of paper and other materials used by creating smaller and more efficient information pieces.
  • Designing with more white space e.g. non-bleed designs (a white border around your design), to reduce ink waste and allow for more paper to be recycled
  • Fewer ink colours and less ink coverage
  • Print vendors should be involved in the planning stages with clearly defined environmental objectives

Ask for more sustainable material options:

  • Recycled paper; tree-free paper (such as kenaf, hemp, flax, cotton, and recycled stone); paper that has FSC or SFI certification; 100% PCW uncoated paper and Chlorine Free stock
  • Vegetable-based inks. Avoid metallic and fluorescent inks (many of these colours include heavy metal additives)
  • Nontoxic solvents and additives for offset printing
  • Aqueous varnishes and coatings instead of UV coatings and laminates
  • Water-based glues and alternatives to foil stamping
  • Buy from sources using sustainable energy in production

Request suppliers with the smallest environmental footprint

  • Located within 100 miles of where the final work will be distributed.
  • FSC-certified suppliers or with an environmental management system
  • Utilising filmless and plateless digital printing for small runs
  • Lightweighting with items that are as light as possible without sacrificing durability
  • Supply all artworks electronically

Design digital work to have less environmental impact

  • Avoid ‘bloated’ designs that increase load times, frustrating users and wasting energy
  • Create simple and intuitive navigation. The easier content is to find, the fewer pages a user will have to load, and the less data processing will be required
  • Optimise images correctly
  • Use video content responsibly. Video content takes up a lot of bandwidth and uses much more energy
  • Minimise cookies and third-party tracking. All of these require extra code and data transfer that increase greenhouse gas emissions
  • Create Accelerated Mobile Pages (AMP) as they are optimized for optimal mobile browsing. Google also prioritizes AMP content in mobile searches.
  • Consider a green cloud provider for hosting
Tracerco Branding

Brand Application

Development of a range of prestigious corporate literature in line with established Johnson Matthey global identity standards for Tracerco

Mitsubishi Branded Merchandise

Branded Merchandise

Developing communication materials and branded merchandise to support internal change programmes for Mitsubishi Chemicals

Inovyn Animation & Video

Animation & Video

Writing, design & production of instruction videos and cost-efficient explainer animations; and photo-realistic CGI product presentations for Micropore Technologies.

Inovyn Sustainability Report

Interactive Reports

Writing and designing a Sustainability Report for INOVYN ChlorVinyls (part of the INEOS Group) in the format of a freestanding interactive PDF document, featuring integrated browser style navigation and content search. 

Lowe & Simpson Product Photography

Photography

On-site photography and video of bespoke fitted staircases and cabinetry for high-end custom built staircase installer Lowe & Simpson

Millbry Hill Branded Catalogue

Literature

Designing a seasonal brand consumer catalogue and letter, along with fulfilment and posting to customer database for the Millbry Hill Group.

Tees Valley Combined Authority Values Posters

Internal Branding

Developing a campaign of impactful motivational communications for Tees Valley Combined Authority to support their internal culture programme

Mitsubishi Chemical Methacrylates Eureka Cafe

Concept Development

Designing a unique identity concept for an engaging online learning/collaboration portal, together with supporting branded merchandise, conveying a helpful, relaxed and stimulating atmosphere for Mitsubishi Chemical employees.

Mitsubishi Chemical Methacrylates Website

Web Design

Designing and developing three custom-built, responsive websites with CMS integration, SEO Optimisation and ongoing support for Mitsubishi Chemical.

Global Exhibition Design

Design of showpiece international biotech exhibition stand for FUJIFILM Diosynth Biotechnology

DIGITAL

Website Design & Build, Social Media, Video & Animation, Content Marketing

Sitting neatly between the world of specialists wanting to over-engineer unaffordable solutions for you that are far more sophisticated than you need and the DIY platforms that may be cheap but in practice just offer you blank pages to fill yourself, RDW are able to harness the digital tools and provide the support that will add real value to your internal and external digital marketing at a realistic cost.

From inexpensive initial web development packages or short low cost videos/animations for new businesses up to sophisticated world-class online marketing platforms taking advantage of state-of-the art technologies; social media strategies and support services; pay per click campaigns (PPC); search engine optimisation (SEO) and text/SMS marketing.

DISPLAY

Exhibitions, Point of Sale, Packaging

At RDW we are specialists in combining innovative design work with large format digital print to produce unique and cost-effective display materials.  Large format digital print has the major advantage of giving you complete flexibility over choice of materials and production quantities. There are no minimum print run constraints and everything can be personalised to suit your exact budget and requirements. So, whether it’s a single roll-up banner, the fascia sign for your building, some innovative product packaging or a spectacular stand for an international exhibition, our design solutions will give you that extra impact you are looking for at the budget you can afford.

BRANDING

Brand strategies, Identity development, Corporate Culture, Reputation Management

All organisations have an identity, whether they choose to manage it or not. But some organisations literally go around in circles undermining their products and services on a daily basis through the inconsistent way they communicate to the outside world or by the way their employees choose to behave.  Our role is to help you to understand your brand and carefully nurture and manage it both internally and externally.

With many years of branding experience, whether it’s researching your market; developing your internal culture; generating business or product names or designing corporate identities, we have the knowledge and all of the requisite skills to develop your brand and harness its potential to help your organisation to thrive and grow.    

Our brand development services include: name generation; logo and visual identity design; brand strategy and positioning; employee cultural development and SHE programmes; design toolkits and tone of voice guidelines.

PRINT

Leaflets, Brochures, Direct Mail, Newsletters & Reports, Advertising, Branded merchandise.

With over 30 years of experience of producing impactful materials for our clients, from a simple A5 flyers and novelty keyrings up to a 200-page, full colour, technical brochures our complete in-house print team, includes not just designers but also marketing experts, copywriters, print buyers and even our own in-house photographer. 

So, we can not only make any brochure, catalogue, sales flyer, direct mail piece, newsletter, annual report, piece of branded merchandise, outstanding; we’ll do it effortlessly and cost effectively for you.

Marketing & Communications Agency Teesside | RDW Creative
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