RDW Creative

Case Study

Why you should never accept
‘one-size-fits-all’ website solutions

Website homepages video screenshot. 
Website development companies always seem to insist on selling you their ideal web publishing platform, with a convincing rationale as to why investing in their preferred technology makes sense. Just don’t buy it, there is no ‘ideal’ single solution. The truth is that there isn’t a one-size-fits-all platform. Every business and every project will have its own commercially appropriate solution. RDW is pragmatic when it comes to delivering professional web sites that are budget appropriate for your business needs.

The 2025 website platform spectrum is wide

< £5K BUDGETS Off-the-shelf budget package solutions (e.g. Wix, Square, Weebly etc.) come complete with hosting and their own proprietary CMS. They are secure, stable and inclusive of all of the basic functionality that many businesses require. It takes an experienced designer to initially set something up that looks professional, but they are easy and inexpensive to maintain with ongoing technical support bundled in. These are relatively quick to build, in some cases in a matter of days. An ideal solution for small businesses, projects; or for online portals for one off events.  

£10-15K BUDGETS Open source, CMS solutions (Laravel, WordPress etc.) are the next level up and require a parallel and separate hosting solution. These platforms require more technical expertise to tailor but are more scalable than the budget solutions because of the huge range of user-based developed plugins that are available. It’s the amount of expert specialist template tailoring that determines the cost of development and the requirement of ongoing maintenance support. This type of site takes more time to develop (usually around 12 weeks) but will be suitable for the vast majority of businesses.  

£15K+ BUDGETS More sophisticated, custom built non open source (paid for) CMS platforms can offer total flexibility in design and functionality, with optimum Jamstack headless configurations for state-of-the-art performance (optimised SEO) and hack-proof security. These take more time to develop (12 -16 weeks) but offer optimum performance.  

RDW delivers stable, secure, easy to use website solutions, all based on client editable CMS systems and SEO optimised from a few thousand pounds, to over £20,000 depending on your precise needs. Take a look at the examples of the websites we’ve built for a wide range of clients, ranging from local and regional businesses to global corporations.There is no one-size-fits-all. Each one was tailored to meet their specific budget requirements.  
Website homepages for Cowan Groundworks, Mitsubishi Chemicals and Micropore Technologies.
cowangroundworks.com >
mcc-methacrylate.com >
microporetech.com >
View Other Case Studies
Tracerco Branding

Brand Application

Development of a range of prestigious corporate literature in line with established Johnson Matthey global identity standards for Tracerco

Mitsubishi Branded Merchandise

Branded Merchandise

Developing communication materials and branded merchandise to support internal change programmes for Mitsubishi Chemicals

Inovyn Animation & Video

Animation & Video

Writing, design & production of instruction videos and cost-efficient explainer animations; and photo-realistic CGI product presentations for Micropore Technologies.

Inovyn Sustainability Report

Interactive Reports

Writing and designing a Sustainability Report for INOVYN ChlorVinyls (part of the INEOS Group) in the format of a freestanding interactive PDF document, featuring integrated browser style navigation and content search. 

Lowe & Simpson Product Photography

Photography

On-site photography and video of bespoke fitted staircases and cabinetry for high-end custom built staircase installer Lowe & Simpson

Millbry Hill Branded Catalogue

Literature

Designing a seasonal brand consumer catalogue and letter, along with fulfilment and posting to customer database for the Millbry Hill Group.

Tees Valley Combined Authority Values Posters

Internal Branding

Developing a campaign of impactful motivational communications for Tees Valley Combined Authority to support their internal culture programme

Mitsubishi Chemical Methacrylates Eureka Cafe

Concept Development

Designing a unique identity concept for an engaging online learning/collaboration portal, together with supporting branded merchandise, conveying a helpful, relaxed and stimulating atmosphere for Mitsubishi Chemical employees.

Mitsubishi Chemical Methacrylates Website

Web Design

Designing and developing three custom-built, responsive websites with CMS integration, SEO Optimisation and ongoing support for Mitsubishi Chemical.

Global Exhibition Design

Design of showpiece international biotech exhibition stand for FUJIFILM Diosynth Biotechnology

DIGITAL

Website Design & Build, Social Media, Video & Animation, Content Marketing

Sitting neatly between the world of specialists wanting to over-engineer unaffordable solutions for you that are far more sophisticated than you need and the DIY platforms that may be cheap but in practice just offer you blank pages to fill yourself, RDW are able to harness the digital tools and provide the support that will add real value to your internal and external digital marketing at a realistic cost.

From inexpensive initial web development packages or short low cost videos/animations for new businesses up to sophisticated world-class online marketing platforms taking advantage of state-of-the art technologies; social media strategies and support services; pay per click campaigns (PPC); search engine optimisation (SEO) and text/SMS marketing.

DISPLAY

Exhibitions, Point of Sale, Packaging

At RDW we are specialists in combining innovative design work with large format digital print to produce unique and cost-effective display materials.  Large format digital print has the major advantage of giving you complete flexibility over choice of materials and production quantities. There are no minimum print run constraints and everything can be personalised to suit your exact budget and requirements. So, whether it’s a single roll-up banner, the fascia sign for your building, some innovative product packaging or a spectacular stand for an international exhibition, our design solutions will give you that extra impact you are looking for at the budget you can afford.

BRANDING

Brand strategies, Identity development, Corporate Culture, Reputation Management

All organisations have an identity, whether they choose to manage it or not. But some organisations literally go around in circles undermining their products and services on a daily basis through the inconsistent way they communicate to the outside world or by the way their employees choose to behave.  Our role is to help you to understand your brand and carefully nurture and manage it both internally and externally.

With many years of branding experience, whether it’s researching your market; developing your internal culture; generating business or product names or designing corporate identities, we have the knowledge and all of the requisite skills to develop your brand and harness its potential to help your organisation to thrive and grow.    

Our brand development services include: name generation; logo and visual identity design; brand strategy and positioning; employee cultural development and SHE programmes; design toolkits and tone of voice guidelines.

PRINT

Leaflets, Brochures, Direct Mail, Newsletters & Reports, Advertising, Branded merchandise.

With over 30 years of experience of producing impactful materials for our clients, from a simple A5 flyers and novelty keyrings up to a 200-page, full colour, technical brochures our complete in-house print team, includes not just designers but also marketing experts, copywriters, print buyers and even our own in-house photographer. 

So, we can not only make any brochure, catalogue, sales flyer, direct mail piece, newsletter, annual report, piece of branded merchandise, outstanding; we’ll do it effortlessly and cost effectively for you.

Marketing & Communications Agency Teesside | RDW Creative
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