RDW Creative

Case Study

Get an experienced SHErpa to guide you
down the Bradley Safety Curve

Health and safety poster campaign video screenshot. 
SHE branding is a critical part of successful SHE management
Safer and more responsible work practices require professional employee behaviours that are thought out, consistent; and that always follow policies & rules. Cutting corners and make-do solutions in the workplace are never consistent with improving safety.

It therefore follows that SHE (or HSE) related communications that seek to promote SHE best practice have to in themselves lead by example. SHE communications can never seem to be ‘cutting corners’ or using unprofessional ‘make-do’ solutions. To work, the styling of SHE communications has to be the most professional of all of an organisations communications activity and applied with rigorous consistency. 

Smart safety messaging is not just about graphic design
Having worked in the chemical industry both in the UK and Europe, and with over 20 years of working with ultra safety conscious global organisations like Dupont and Ineos, RDW’s SHE specialists, don’t just understand internal branding and how to create emotive and relevant communications for employees. We understand corporate structures, safe working terminology and we’ve learned what works when it comes to turning organisational health, safety and environmental objectives into engaging behaviour-driving internal communications. From writing and designing printed and digital employee information to eye-catching branded merchandise, RDW have helped numerous businesses to reach the ECOVADIS gold standard. 

Communicating safety and sustainability for world leaders 
Nothing less than the highest standards of ethics and integrity and safe working are good enough for global giant like Mitsubishi Chemicals, Fujifilm, Venator and Innospec.  Which is why all of these businesses have chosen, and continue, to work with the SHE specialists at RDW Creative on Teeside for the development of everything from internal SHE communications branding, internal signage and campaign messaging to the creation of mnemonic branded merchandise and HR campaigns focused on employee well-being and culture change programmes.
SHE campaign items including posters, pocket guide, branded hard hat and tee shirt.
View Other Case Studies
Tracerco Branding

Brand Application

Development of a range of prestigious corporate literature in line with established Johnson Matthey global identity standards for Tracerco

Mitsubishi Branded Merchandise

Branded Merchandise

Developing communication materials and branded merchandise to support internal change programmes for Mitsubishi Chemicals

Inovyn Animation & Video

Animation & Video

Writing, design & production of instruction videos and cost-efficient explainer animations; and photo-realistic CGI product presentations for Micropore Technologies.

Inovyn Sustainability Report

Interactive Reports

Writing and designing a Sustainability Report for INOVYN ChlorVinyls (part of the INEOS Group) in the format of a freestanding interactive PDF document, featuring integrated browser style navigation and content search. 

Lowe & Simpson Product Photography

Photography

On-site photography and video of bespoke fitted staircases and cabinetry for high-end custom built staircase installer Lowe & Simpson

Millbry Hill Branded Catalogue

Literature

Designing a seasonal brand consumer catalogue and letter, along with fulfilment and posting to customer database for the Millbry Hill Group.

Tees Valley Combined Authority Values Posters

Internal Branding

Developing a campaign of impactful motivational communications for Tees Valley Combined Authority to support their internal culture programme

Mitsubishi Chemical Methacrylates Eureka Cafe

Concept Development

Designing a unique identity concept for an engaging online learning/collaboration portal, together with supporting branded merchandise, conveying a helpful, relaxed and stimulating atmosphere for Mitsubishi Chemical employees.

Mitsubishi Chemical Methacrylates Website

Web Design

Designing and developing three custom-built, responsive websites with CMS integration, SEO Optimisation and ongoing support for Mitsubishi Chemical.

Global Exhibition Design

Design of showpiece international biotech exhibition stand for FUJIFILM Diosynth Biotechnology

DIGITAL

Website Design & Build, Social Media, Video & Animation, Content Marketing

Sitting neatly between the world of specialists wanting to over-engineer unaffordable solutions for you that are far more sophisticated than you need and the DIY platforms that may be cheap but in practice just offer you blank pages to fill yourself, RDW are able to harness the digital tools and provide the support that will add real value to your internal and external digital marketing at a realistic cost.

From inexpensive initial web development packages or short low cost videos/animations for new businesses up to sophisticated world-class online marketing platforms taking advantage of state-of-the art technologies; social media strategies and support services; pay per click campaigns (PPC); search engine optimisation (SEO) and text/SMS marketing.

DISPLAY

Exhibitions, Point of Sale, Packaging

At RDW we are specialists in combining innovative design work with large format digital print to produce unique and cost-effective display materials.  Large format digital print has the major advantage of giving you complete flexibility over choice of materials and production quantities. There are no minimum print run constraints and everything can be personalised to suit your exact budget and requirements. So, whether it’s a single roll-up banner, the fascia sign for your building, some innovative product packaging or a spectacular stand for an international exhibition, our design solutions will give you that extra impact you are looking for at the budget you can afford.

BRANDING

Brand strategies, Identity development, Corporate Culture, Reputation Management

All organisations have an identity, whether they choose to manage it or not. But some organisations literally go around in circles undermining their products and services on a daily basis through the inconsistent way they communicate to the outside world or by the way their employees choose to behave.  Our role is to help you to understand your brand and carefully nurture and manage it both internally and externally.

With many years of branding experience, whether it’s researching your market; developing your internal culture; generating business or product names or designing corporate identities, we have the knowledge and all of the requisite skills to develop your brand and harness its potential to help your organisation to thrive and grow.    

Our brand development services include: name generation; logo and visual identity design; brand strategy and positioning; employee cultural development and SHE programmes; design toolkits and tone of voice guidelines.

PRINT

Leaflets, Brochures, Direct Mail, Newsletters & Reports, Advertising, Branded merchandise.

With over 30 years of experience of producing impactful materials for our clients, from a simple A5 flyers and novelty keyrings up to a 200-page, full colour, technical brochures our complete in-house print team, includes not just designers but also marketing experts, copywriters, print buyers and even our own in-house photographer. 

So, we can not only make any brochure, catalogue, sales flyer, direct mail piece, newsletter, annual report, piece of branded merchandise, outstanding; we’ll do it effortlessly and cost effectively for you.

Marketing & Communications Agency Teesside | RDW Creative
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